Simply Done and Good Housekeeping Logos

Good housekeeping has Nearly 125 years of product testing.

Since its founding in 1900, The Good Housekeeping Institute has been a champion of consumer interests and advocate of consumer safety. With a powerhouse team of scientific experts, products are thoroughly tested so you can be assured of their quality.

Good Housekeeping bestows its limited warranty Seal on those products that have been evaluated by the Good Housekeeping Institute and been assessed to perform as intended.

Simply Done is honored to have earned this trusted Seal for the third year in a row. Here’s what they had to say about the Simply Done products they tested.

Simply Done Ultra Soft Bath Tissue

Testing results

  • Consumer testers appreciated the soft and substantial feel, rating the toilet paper highly in our blind comparison tests alongside other brands by touch as well as in a real-world usage test.
  • Our lab experts were impressed that the toilet paper aced our absorbency tests, soaking up large amounts of water with ease to earn a perfect score.
  • Simply Done Ultra Soft also broke down quickly in our dissolvability tests. This is notable because we’ve found that thicker toilet papers, like this, often don’t come apart easily in lab tests.
  • Despite being one of the more affordable options we’ve tested, Simply Done offers two-ply sheets that feel thicker than similarly priced brands, offering excellent bang for your buck.

“In our evaluations, the Simply Done Ultra Soft Bath Tissue delivered softness, thickness, absorbency and the ability to dissolve quickly — all without breaking the bank.”

Simply Done Ultra Strong + Absorbent Paper Towels

Testing results

  • Consumer testers found these paper towels more absorbent than other paper towels in real-world use and liked how easily they tore along the perforated edge.
  • Several testers also praised the thickness compared to other brands and reported that the paper felt soft.

“Simply Done Ultra Strong + Absorbent Paper Towels were absorbent and easy to tear in our tests.”

Simply Done Ultra Strong Bath Tissue

Testing results

  • Consumer testers gave it high scores for its soft texture during real-world use as well as when compared to other brands in a blind side-by-side touch test.
  • It achieved a perfect score in our dissolvability tests, breaking down quickly despite its thick feel.
  • In our absorbency tests, it performed well, readily absorbing water to earn a high score.

“The Simply Done Ultra Strong Bath Tissue was another top performer in lab testing. It was soft and thick yet quick to dissolve, and we liked the affordable price.”

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